Business and Marketing Director
We’re seeking a Business and Marketing Director with strong business development skills to help us launch and grow an exciting fintech project. You’ll create and drive marketing campaigns, lead customer acquisition initiatives, and shape the go-to-market strategy.
Location: El Salvador (ideal)
Key Responsibilities
Go-to-Market Strategy
- Develop comprehensive launch plans that capture the target audience, competitive positioning, and clear value propositions.
Marketing Campaigns
- Plan and execute marketing campaigns aimed at acquiring and retaining customers.
- Use data-driven insights to optimise campaign performance across digital, social, and offline channels.
Business Development
- Identify and engage with potential partners, creating growth and brand awareness opportunities.
- Collaborate with cross-functional teams (e.g., product, sales, operations) to align on business goals and strategies.
Brand Building
- Elevate brand messaging, ensuring consistency and relevance in all external communications.
- Grow brand visibility through strategic partnerships, events, and media opportunities.
Analytics & Reporting
- Measure key metrics (customer acquisition cost, lifetime value, conversion rates) to guide decisions.
- Deliver regular performance reports and recommendations for improvement.
Required Skills & Experience
- 5-10 years of marketing experience or similar roles in the fintech/payment (B2C) sector: Demonstrated success in launching or scaling fintech or financial services related to payment products in Latin America.
- Proven Track Record: History of creating high-impact marketing campaigns and partnerships for the fintech sector.
- Strategic Mindset: Ability to blend creative thinking with data-driven approaches.
- Business Development: Experience forming and managing strategic relationships contributing to business goals.
- Performance marketing: Familiarity with digital marketing technologies and analytics platforms.
- Clear Communication: Excellent verbal and written skills to convey ideas to stakeholders, partners, and customers in English and Spanish.
Desirable Skills
- Knowledge or interest in DLT.
- Spanish speaking and writing skills.
Salary according to market and experience.
We'd love to hear from you if you’re passionate about building and marketing innovative financial solutions and thrive in fast-paced environments.
Exponential Science is an equal opportunity employer.