Artificial Intelligence, or AI, is the use of computer programs that have some of the qualities of the human mind, such as the ability to understand language, recognise pictures, and learn from experience. There are many different types and forms of AI, including narrow AI, general AI, reactive AI, limited memory AI, and other theoretical forms.
AI capabilities have advanced significantly since the breakthrough development of artificial neural networks in 2012, which enable machines to perform reinforcement learning and mimic the way the human brain processes information. From self-driving cars to virtual assistants like Siri or Alexa, AI is already a big part of our daily lives. But what exactly is AI? How does it work? And why is everyone using it?
What is Artificial Intelligence?
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (using rules to reach approximate or definite conclusions), problem-solving, perception (interpreting inputs such as visual, auditory, and sensory data), and language understanding.
In simple terms, AI helps machines do tasks that would usually require human intelligence, like recognising faces, understanding speech, or even playing chess.
What are the types of AI?
AI comes in different forms, depending on what it can do. Here are the main types:
1. Narrow AI (Weak AI)
This is the most common type of AI. Narrow AI, also known as Weak AI, refers to artificial intelligence systems designed and trained to perform a specific task or a limited range of tasks with high efficiency. Unlike general AI, which seeks to replicate the full spectrum of human cognitive abilities, narrow AI operates within predefined parameters and excels in areas such as image recognition, language translation, or playing a particular game. It does not possess self-awareness, autonomy, or the ability to perform tasks outside its programmed domain. Examples include virtual assistants like Siri, recommendation systems, and autonomous vehicle navigation systems. It’s built to do one specific task really well. For example:
- Facial Recognition Software:
Smartphones use computer vision to identify users by analysing unique facial features. When a phone captures an image of your face, it creates a facial template—a numerical representation of your features. This template is then compared to stored data using machine learning to verify identity. Over time, the system improves by learning from new data, ensuring accuracy even with minor changes in lighting or facial expressions.
- Recommendation Systems (Netflix, YouTube):
Platforms like Netflix and YouTube use machine learning algorithms to suggest videos based on user behaviour such as watch history, likes, and ratings. These algorithms use collaborative filtering, identifying patterns in user data and recommending content similar to what others with similar preferences have enjoyed. They also use content-based filtering, which analyses the characteristics of content (e.g., genre or actors) and matches it with the user’s previous choices, leading to personalised recommendations.
Narrow AI is highly efficient but limited to performing only the tasks it was specifically programmed for. While it excels at functions like facial recognition or content recommendation, it cannot apply its abilities to unrelated tasks, such as language translation or financial analysis, without additional programming.
It operates within set rules and lacks the ability to think, reason, or adapt beyond its programmed scope. This makes it unsuitable for handling complex, creative, or autonomous decision-making tasks without human oversight.
2. General AI (Strong AI/ AGI)
General AI (AGI) does not exist yet, but it is a theoretical form of AI that would be able to think and learn like a human, solving a wide range of problems. Unlike narrow AI, which is designed for specific tasks, AGI would have the ability to understand, learn, and apply knowledge across multiple domains without needing to be retrained. It is not to be confused with Generative AI, such as ChatGPT, which produces text, images, or code based on patterns in training data but lacks true understanding or reasoning abilities.
Current Limitations of AI
Despite significant advancements, AI systems today lack:
- Cognitive flexibility – The ability to adapt and apply knowledge across different tasks.
- Contextual understanding – A deep grasp of meaning beyond pattern recognition.
- True adaptability – The ability to transfer learning from one domain to another without retraining.
Examples of AI vs AGI
- DeepMind’s AlphaGo – Mastered the game of Go but cannot generalise beyond it.
- OpenAI’s GPT-4 – Generates human-like text but lacks independent reasoning.
- IBM Watson – Won Jeopardy! in 2011 but struggled when applied to medical diagnosis.
- DeepMind’s Gato – Can perform 600+ tasks but still requires retraining for new challenges.
Challenges in Achieving AGI
Developing AGI presents significant hurdles:
- Technical challenges – Current AI models rely on vast datasets but lack real-world reasoning.
- Ethical concerns – Control mechanisms, risks of autonomy, and societal impact.
- Philosophical questions – Can human-level intelligence be replicated in machines?

3. Reactive AI
Reactive AI responds to specific inputs without learning from past experiences. It is limited to current scenarios and cannot adapt or improve based on new information.
Examples include:
- Chess-playing computers, such as IBM’s Deep Blue, which was the first computer system to defeat a reigning world chess champion. It analyses possible moves but does not learn from previous games.
- Factory robots that perform repetitive tasks like welding or assembly. These machines respond to pre-programmed commands, executing the same actions repeatedly without adapting or optimising their processes over time.
Reactive AI is foundational but lacks learning or memory capabilities.
4. Limited Memory AI
This type of AI, known as Limited Memory AI, learns from past data to improve its decision-making over time.
Examples include:
- Self-driving cars: These vehicles gather data from sensors like cameras and radar to make decisions, such as avoiding obstacles or choosing the safest route. The system continuously improves by analysing previous experiences to enhance future performance.
- Chatbots: AI-powered chatbots remember previous conversations, allowing them to personalise interactions and provide more relevant responses based on the user's history, thus improving over time in delivering helpful answers.
5. Theory of Mind AI (Future AI)
This type of AI is still in development. The goal is to create systems that understand and adapt to human emotions, intentions, and social interactions.
Examples include:
- Robots as companions for the elderly: These robots would recognise emotional cues and respond with empathy, offering both practical help and emotional support to enhance quality of life.
- Emotionally adaptive virtual assistants: These AI systems would detect the user's mood through voice or facial expressions, adjusting their tone or suggestions accordingly to offer more personalised and compassionate interactions.
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How Can AI Benefit People?
AI has the potential to significantly enhance daily life, improve efficiency, and solve complex challenges across various industries. From healthcare and education to environmental sustainability and accessibility, AI-driven technologies are creating new opportunities for individuals and societies.
Healthcare and Well-being
- Medical Diagnostics – AI-powered tools assist doctors in detecting diseases such as cancer and neurological disorders earlier and more accurately, leading to better treatment outcomes.
- Drug Discovery – AI accelerates the development of new medicines by analysing vast datasets and predicting potential drug candidates, reducing research time and costs.
- Personalised Healthcare – Wearable devices and AI-driven health apps monitor vital signs, detect anomalies, and provide personalised recommendations for healthier living.
Education and Learning
- Personalised Learning – AI adapts educational content to suit individual learning styles and paces, making education more effective and engaging.
- Tutoring and Language Assistance – AI-powered chatbots and virtual tutors help students with coursework, language learning, and skill development.
- Accessible Education – AI-driven speech recognition and translation tools make learning more inclusive for individuals with disabilities or language barriers.
Workplace and Productivity
- Automation of Repetitive Tasks – AI streamlines workflows by handling routine tasks such as data entry, scheduling, and customer support, allowing workers to focus on higher-value activities.
- Enhanced Decision-Making – AI-powered analytics provide businesses with insights that improve efficiency, risk management, and strategic planning.
- Remote Work and Collaboration – AI tools facilitate communication, project management, and virtual collaboration, making remote work more effective.
Environmental Sustainability
- Climate Monitoring and Conservation – AI analyses climate data to track environmental changes, predict natural disasters, and support conservation efforts.
- Optimised Energy Use – AI-powered smart grids and energy management systems reduce waste and enhance efficiency in homes, businesses, and cities.
- Sustainable Agriculture – AI assists farmers by optimising irrigation, monitoring crop health, and improving food production while reducing environmental impact.
Accessibility and Inclusion
- Assistive Technologies – AI enhances accessibility for individuals with disabilities through speech-to-text, real-time translations, and AI-driven prosthetics.
- Smart Cities – AI improves urban planning, traffic management, and public transport efficiency, enhancing the quality of life for city residents.
- Financial Inclusion – AI-powered financial tools provide underserved populations with access to banking, credit, and investment opportunities.
Why is AI So Popular Now?
AI has gained immense popularity due to rapid advancements in technology, increasing data availability, and its ability to enhance efficiency across industries. Several key factors have contributed to AI’s rise. Basic forms of AI, such as early machine learning models, have been around for decades, but why has it seen such a dramatic improvement in the last few years?
Recent improvements, such as OpenAI’s ChatGPT, are powered by complex deep learning models, with GPT-4 containing over 170 billion parameters. These systems can learn, adapt, and generate human-like responses, unlike earlier models that were restricted to data-driven rules.
This progress in AI is due to breakthroughs in deep learning, access to vast data, and stronger computing power, marking a shift from basic automation to adaptive, intelligent systems. This evolution marks the shift from simple automation to more advanced, adaptive intelligence that mimics certain cognitive functions, not just databases of information.
Here are some of the reasons AI has improved so much in the past few years:
- Increased Computing Power: AI requires extensive data processing, and modern computing power has expanded to handle these tasks more efficiently. With faster and more powerful processors, AI can now analyze vast amounts of data in seconds. To support this, the number of hyperscale data centres has grown rapidly, reaching over 900 globally in 2023, up from 300 in 2016. These facilities provide the massive computing power needed to train and run advanced AI models.
- Big Data: The world is generating an unprecedented amount of data every day. From social media posts to online shopping habits, this data provides AI with the raw material it needs to learn and make decisions. The availability of big data has allowed AI systems to train more effectively, as they can analyse vast amounts of information to identify patterns and improve their decision-making capabilities over time.
- Advancements in Machine Learning and Deep Learning: Machine learning (ML) is a subset of AI that involves training algorithms to learn from data. Deep learning, a more advanced form of machine learning, uses neural networks to simulate the human brain's way of processing information. These techniques have led to major breakthroughs in AI, especially in areas like speech recognition, image analysis, and natural language processing.
- Investment in AI Research: Both private companies and governments have poured significant resources into AI research. This funding has led to breakthroughs that benefit humanity in a multitude of sectors, such as: DeepMind’s AlphaFold which dramatically accelerates medical research and treatment development and IBM’s Watson-powered crop monitoring help optimise water use, reduce pesticide application, and increase crop yields.
What are Real-world Examples of AI Adoption?
AI is already deeply integrated into many aspects of our daily lives, often in ways that go unnoticed. Well-established applications, such as personalised recommendation algorithms on streaming platforms, virtual assistants like Siri and Alexa, and fraud detection systems in banking, work seamlessly in the background to enhance convenience and security.
At the same time, emerging AI-driven technologies, such as autonomous vehicles, AI-powered medical diagnostics, and smart cities, face ongoing challenges related to reliability, regulation, ethical considerations, and public trust. While some of these innovations are making steady progress, such as AI-assisted radiology improving early disease detection, others, like fully self-driving cars, still require significant advancements before widespread adoption is feasible.

Here are some examples of AI uses:
- Customer Experience – AI enhances customer interactions through chatbots, personalised recommendations, and sentiment analysis, improving engagement and satisfaction.
- Supply Chain – AI optimises logistics, inventory management, and demand forecasting to increase efficiency and reduce costs.
- Human Resources – AI streamlines recruitment, talent management, and employee engagement through automation and predictive analytics.
- Fraud Detection – AI identifies suspicious activities in banking, insurance, and e-commerce by analysing patterns and anomalies in real-time.
- Knowledge Creation – AI assists in generating insights, summarising data, and automating content creation in various industries.
- Research & Development – AI accelerates innovation by aiding in drug discovery, materials science, and complex problem-solving.
- Predictive Analytics – AI analyses historical data to forecast trends, customer behaviour, and business outcomes.
- Real-time Operations Management – AI improves efficiency in industries like manufacturing and energy by enabling real-time monitoring and automation.
- Customer Services – AI-driven virtual assistants and chatbots provide instant support and improve response times.
- Risk Management & Analytics – AI assesses risks in finance, cybersecurity, and business operations to enhance decision-making.
- Customer Insight – AI analyses customer data to provide deep insights into preferences, behaviour, and purchasing patterns.
- Pricing & Promotion – AI dynamically adjusts pricing strategies and marketing campaigns based on consumer demand and market conditions.
How to Use AI?
AI is not limited to tech companies and researchers. It is integrated into everyday life in various ways, from apps and smart devices to interactions with technology at home or in the workplace.
- Personal Productivity: AI-powered tools can help you stay organised and manage your time better. Apps like Todoist use AI to suggest tasks based on your calendar and work habits, while AI-driven scheduling assistants can help you schedule meetings without back-and-forth emails.
- Smart Homes: Smart speakers, thermostats, and lighting systems powered by AI can make your home more efficient and comfortable. AI systems can learn your preferences over time and adjust settings accordingly. For example, a smart thermostat like the Nest can learn your schedule and adjust the temperature to save energy when you’re not home.
- Content Creation: AI is being used in content creation, including writing, video editing, and even music composition. Tools like Grammarly use AI to help improve your writing by suggesting grammar and style improvements. Meanwhile, AI video editing tools like Magisto can automatically create engaging videos from raw footage.
- Education: AI-powered learning platforms are making education more personalized. Tools like Khan Academy use AI to adapt to the learner’s pace, providing exercises and tutorials tailored to their needs. There are also AI tutors that can help students with everything from math problems to language learning.
What is ChatGPT?
GPT stands for Generative Pre-trained Transformer. It’s a cutting-edge language AI developed by OpenAI. ChatGPT can write essays, answer questions, generate code, translate languages, and more—all in a manner that feels remarkably human.
What makes GPT so powerful is its ability to understand context and generate coherent responses. Unlike older AI systems that relied on pre-programmed rules or simple decision trees, GPT has been trained on vast amounts of text from the internet. It can produce creative, context-aware content by predicting the most likely next word or phrase.
Who Created AI?
The term "Artificial Intelligence" was coined in 1956 by John McCarthy, a computer scientist widely regarded as the father of AI. McCarthy was one of the key figures behind the development of AI as a field of study.
He believed that machines could simulate human intelligence and made significant contributions to AI research, including the creation of the LISP programming language, which became a fundamental tool in AI development.

Other key figures in AI’s early development include Alan Turing, who proposed the Turing Test to determine if a machine could exhibit intelligent behaviour, and Marvin Minsky, who co-founded the MIT Artificial Intelligence Laboratory and contributed to the theory of neural networks.
Ethics and the Threats of AI
AI presents significant ethical challenges and potential threats, including bias, misinformation, job displacement, and security risks. Studies show that AI models can inherit biases from training data, with a 2021 MIT report finding facial recognition systems misidentified darker-skinned individuals at error rates as high as 34%, compared to under 1% for lighter-skinned individuals.
The rise of AI-generated misinformation is also a growing concern, with A 2024 report from The Alan Turing Institute indicating there were 95,820 deepfake videos in 2023, representing a 550% increase since 2019. between 2019 and 2023, according to Deeptrace Labs.
In the job market, a 2023 Goldman Sachs report estimates AI could automate 300 million full-time jobs globally, particularly in administrative and legal sectors. Security risks are also escalating, as AI-powered cyberattacks increased by 300% from 2022 to 2023, according to the World Economic Forum. While AI offers immense benefits, these risks highlight the need for strong regulatory frameworks, ethical AI development, and transparency to mitigate potential harm.
Artificial intelligence is rapidly reshaping the world, offering significant opportunities across various sectors and industries. While Narrow AI is already widely used, the development of General AI remains a long-term ambition, with researchers continuously working towards this goal.
Despite its potential, the rise of AI raises critical concerns, such as ethical dilemmas, data privacy, job displacement, and broader societal impacts. As AI technology advances, responsible development and deployment will be essential to ensure its benefits are maximised while mitigating risks. Collaboration between policymakers, businesses, and researchers will be key to addressing these challenges, ensuring that AI is used to augment human capabilities and contribute to a future where innovation and ethics coexist.